Global leader in the manufacture of high-performance nonwoven fabric solutions mainly for the hygiene market, Avgol, is celebrating the new year with a duo of significant brand developments, set to propel the business forward.
To reflect the strong growth of the company, the brand identity has been given a fresh design and logo which will feature across literature and the business’ website, as well as sales collateral. The revised company logo offers a view into the culture of Avgol, which is modern, professional and innovative.
In a further move for the business, the Avgol head office has been relocated to a larger modern office facility. The move to a newer complex underlines the growth and forward momentum of Avgol, as well as increasing the process efficiency and dynamism that remains crucial to the ethos of the business.
Shachar Rahim, CEO at Avgol, commented: “Consistently moving forward, both in innovation, capacity and brand equity, are crucial to our business. As the market and applications for nonwoven fabric expands rapidly across the globe, our new central office facility and brand identity, in combination, better represent our core ethos, which is market agility, consumer-led product development and a strong forward-thinking perspective.”
“We always have an eye to the future; it was time our flagship office and logo followed suit. As our business continues to go from strength to strength, our dynamic position in the nonwovens industry, and hygiene market in particular, continues to evolve and thrive. ”
The developments follow a number of key consumer-oriented innovations launched by the global leader, including the FIT family of value-added technologies; a suite of chemistries and processes that add additional qualities and functionality to nonwoven substrates.
The FIT strategy represents the company’s commitment to harnessing expertise that anticipates the needs of consumers. It includes the creation of high-performance modular technologies that can be used alone, or in combination, to provide a palette of solutions for product designers.
